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CONFLICTING ACCOUNTS ENGLISH

by KEVIN GOLDMAN.
Type: materialTypeLabelBookPublisher: USA TOUCHSTINE 1998Edition: FIRST.Description: 400 PAPER BOUND 13*20*CM.ISBN: 9780684835532.Subject(s): OTHER | BUSINESS & ECONOMICSSummary: A case study of Saatchi & Saatchi--the world's largest ad agency in 1994--shows how expensive miscalculations and ineffective management brought about the decline of the agency, which rose again from the ashes in the form of a new agency.
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A case study of Saatchi & Saatchi--the world's largest ad agency in 1994--shows how expensive miscalculations and ineffective management brought about the decline of the agency, which rose again from the ashes in the form of a new agency.

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